Then, Now & Always

We’ve been dreaming in color since 1883. And we’ve been preserving, protecting, and beautifying North America’s structures all of that time.

Color, technology, innovation, and leadership define Benjamin Moore & Co. For more than a century, succeeding in these areas has motivated all who work here, and continues to inspire and direct our growth today. Since 1883, we’ve created and sold products that preserve, protect, and beautify our homes, buildings, and structures. We excel at creating a portfolio of products that our customers desire and demand.

With our acquisition in 2000 by Berkshire Hathaway, Benjamin Moore joined a family of companies under the direction of Warren Buffett, which embodies success and is distinguished by sustainable brands that shine through the clutter of competition. We continue to be at the forefront of product innovation, with a commitment to research and development unrivaled in the architectural coatings industry. At Benjamin Moore laboratories and manufacturing facilities, our scientists and technicians work to exceed the already superior application, performance properties, and environmental safety of our products. Our commitment to color inspires an ongoing search for the perfect hues, the ones that lead our customers to claim: “that’s the color I want.” Independent retailers – our primary distribution channel – do more than sell our products. With our help, they provide the service and tools that give customers confidence about their product choices, color selections, and their ability to get the best results possible. And we embrace a company tradition of giving back. Across North America, Benjamin Moore is preserving historic structures, protecting the environment, and supporting programs that enrich our communities.

More than a century of commitment to producing superior products and unrivaled colors has its rewards: Our paint is the number one choice of interior designers. People who choose our products know they’ll get the inspiration and support to make their vision reality. They depend on our extraordinary colors and product performance. Their trust defines Benjamin Moore.

Cool Timeline

1883
Then
Then

In 1883, Benjamin Moore and his brother Robert opened Moore Brothers in Brooklyn, New York. True entrepreneurs, they started with $2,000 and one product, “Moore’s® Prepared Calsom Finish,” which was sold exclusively through independent retailers. Moore Brothers built their company on Benjamin Moore’s belief in “The exercise of intelligent industry in the spirit of integrity,” and a dedication to manufacturing excellence and quality.

2018
Benjamin Moore Paints in Pakistan
Benjamin Moore Paints in Pakistan

Launched Benjamin Moore Paints in Pakistan (USA’s no.1 Premium Paint Brand at Hadayat&Co)

2021
Now
Now

Today, Benjamin Moore & Co., a Berkshire Hathaway company, is a high-performing, innovative manufacturer and retailer of quality coatings and provider of related goods and services for decoration and preservation. We continue as a leader in the architectural coatings industry with products that set new standards of excellence. We sell the finest paints, stains, and finishes through a network of more than 7,500 independent retailers across North America.